TBC - The Brush Company

TBC - The Brush Company is a Danish haircare-tool brand specialising in hairbrushes, based in Kolding. It is one of the in-house brands of HG Brands, the production and distribution arm of the e-commerce group Holmegruppen ApS [3][2]. The brand's range centres on boar-bristle, detangling and ceramic ionic round brushes sold to hair salons, stylists and home users.

The date the brand itself began operating is not documented. The name "TBC - The Brush Company" was formally registered as a trademark in Denmark in August 2024 [7], but no source states when the brush line first launched, and it may have existed earlier within HG Brands' product range before being formalised under that name.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

TBC - The Brush Company sits inside a wider Danish corporate structure. Its immediate operating entity is HG Brands, which describes itself as a Danish company in Kolding and "a producer of its own product series, and a wholesaler of many other international brands in Denmark and other Nordic countries" [3]. HG Brands was, by its own account, founded in 2010 and forms part of Holmegruppen ApS [3].

Holmegruppen ApS is the corporate parent group. It was founded in 2009 by brothers Kristian Holme Poulsen and Thomas Holme Poulsen, and its first venture was the FashionGirl webshop, which the group later expanded across Europe [6]. The company describes itself as focused on "creating and scaling consumer brands in the beauty and accessories sectors through innovative ecommerce solutions" across 14 European markets [2]. On its site, Holmegruppen lists TBC - The Brush Company as one of eight in-house brands, describing it as a "hairbrush specialist offering high-quality brushes—boar bristle, detangling, and hair-extension-specific brushes" [2]. Sister brands in that portfolio include UNIQ, Technique PRO, SOHO, Chris Rubin, Shapelux, Novicare and Gold24 [2].

Because reporting distinguishes the operating entity from the group, the parent is best described in two levels: HG Brands as the immediate manufacturer and distributor, and Holmegruppen ApS as the corporate parent above it.

No single founding year for the brush line is documented, and the available dates refer to different things. The "TBC - The Brush Company" trademark was registered in August 2024 [7]; HG Brands, the operating entity, states it was founded in 2010 [3]; and Holmegruppen, the parent group, dates its own founding to 2009 [2]. Because a trademark registration is a formal filing rather than necessarily a launch, and because no source records when the brush line itself began, the brand's own founding year is best treated as unknown rather than inferred from any of these dates [7].

The TBC range is built around hairbrushes across several types. Its boar-bristle brushes are offered in oval and square shapes, alongside teasing and professional boar-and-nylon variants. The line also includes ceramic ionic round brushes marketed under a "Nano Technology" label in four sizes (19, 32, 45 and 53 mm), wet-and-dry detangling brushes, and scalp or shampoo brushes. Retailer material describes the boar-bristle brushes as intended to stimulate the scalp and distribute natural oils through the hair.

According to the brand, its assortment spans different bristle types for all hair textures, including boar, heat-resistant and flexible "intelliflex" bristles, with features such as non-slip handles and vented bodies. The brushes are positioned for use by hair salons, stylists and private customers.

The brand is active. Its trademark was registered in August 2024 and its product catalogue remains available in 2026 on its dedicated domain, tbc-hair.com, and through HG Brands' site [7]. As a relatively recently formalised in-house brand within an exporting e-commerce group, its distribution extends across Scandinavia and the wider European footprint of its parent.