Thank You Farmer

Thank You Farmer is a South Korean skincare brand founded in November 2015 [2] and headquartered in the Geumcheon district of Seoul. It was established by Kyu Woo Nam, described in trade press as the son of a farmer who grew up in a small Korean village and had spent over 30 years in the cosmetics industry; his co-founder, Hyejin Nam, serves as head of global brand marketing [6]. The company builds its identity around a "skin farming" idea — the notion that healthy skin, like a good harvest, is cultivated patiently over time rather than left to luck.

The brand remains active. Its official site carries a full product catalogue, and its Sun Project sunscreen line was described as having earned a following in the UK market in trade coverage published in October 2025.

According to TheIndustry.beauty, the brand was founded by Kyu Woo Nam, with Hyejin Nam as co-founder and head of global brand marketing [6]. Nam is characterised as having grown up in a farming family in a small village and later spending more than three decades working in cosmetics before starting the company. That farming background feeds directly into the brand's positioning: the company says it "produces cosmetics with the mind of honest farmers who do not just rely on good luck."

Sources differ on the exact founding date. The company's own brand-story page states the brand was "Founded: November 2015" [2], while TheIndustry.beauty's directory lists 2014 [7]. The 2014 figure may reflect the date of company incorporation rather than the brand's public launch; the 2015 date is corroborated by the launch of the Sun Project sunscreen line that year [6].

Thank You Farmer frames its approach as a "Skin Farming Solution," treating skin care as a slow, deliberate practice modelled on cultivation rather than quick fixes. In a founder interview, the company summed up its method as treating skin "with patience and balance" rather than pursuing instant results, alongside the guiding line "Natural yet Verified. Safe yet Innovative. Gentle yet Effective." [6].

The brand states three farmer-inspired values — honesty, earnestness and gratitude — under the mission "The most natural balance for your skin" and the tagline "Your skin will thank you." Its catalogue is skincare-focused, and it is commonly grouped within the broader 2010s wave of K-beauty brands.

The company organises its range into named lines, including Phyto Relieful, True Water, BakuVita, Rice Pure, Pollufree and its Sun Project sun care. Centella asiatica, often called cica, recurs across the range as a soothing ingredient, and the brand markets several proprietary formulations under trademarked names such as 8-Relieful Complex, Phyto Relieful and Pollufree [3].

Its best-known product is the Sun Project Water Sun Cream (SPF50+), which one skincare reviewer described as a lightweight, fast-absorbing formula that avoids a white cast despite containing a mineral filter [8]. According to trade press, the Sun Project sunscreens "earned a cult following," particularly in the UK [6]. Other signature items include the True Water Deep Serum and the Phyto Relieful Cica Toner Pad.

On the science side, the company sources an exclusive rice extract through partnerships with local farms on Ganghwa Island in Korea, and says it has secured patents for certain ingredient combinations [6]. It describes its development principles as favouring safe, non-irritating and clinically effective formulas.

The brand reports several social and environmental initiatives. In 2019 it partnered with the NGO Good Neighbors to build clean water and sanitation facilities in Zambia [6], and it has donated cosmetics to Goodwill Store outlets in Korea. Its rice-extract sourcing from Ganghwa Island farms is presented as part of a sustainable-sourcing approach.

Thank You Farmer sells through multiple channels. Its directory listing names Amazon, Sephora, Cult Beauty, Beauty Bay and Selfridges among its retail outlets, with shipping to markets including the UK, US, Thailand, Norway and India [7].

The brand is active. It maintains an official website with a full product range, distributes through several international retailers, and was the subject of a founder interview published in October 2025 that noted continuing traction for its Sun Project sunscreens in the UK.