THoO

THoO, usually written out as The House of Oud, is an Italian niche perfume house founded in 2016 [5]. It was born from a partnership between Andrea Casotti, an Italian perfumer with a background in engineering, and Mohammed Abu Nashi, an oud producer from Jakarta [5]. The house builds its work around oud — the aromatic resinous wood used widely in Middle Eastern perfumery — and frames itself as a meeting point between that tradition and Italian artisanal craft.

The brand remains active. Its recent releases include Eclipse d'Or in 2025, listed among its latest fragrances [7].

The company traces its beginning to a friendship between Casotti and Abu Nashi, connecting Italian craftsmanship with Indonesian oud expertise [5]. Casotti, described as an engineer by background, leads the creative direction; several sources also credit a group of collaborating perfumers, among them Cristian Calabrò, Douglas Morel, Maurizio Cerizza and Carlo Ribero, as working with the house on its fragrances [8].

The name carries a double meaning. "Oud" refers to the resinous wood at the centre of the range, while the acronym THoO also stands for the house's motto, O.U.D. — "Our Unique Devotion", which the company describes as a dedication to the art of perfumery without borders [5].

THoO's stated approach treats oud not as a dominating note but as what the company calls "a bridge between other ingredients," an idea it says makes its fragrances accessible to both newcomers and connoisseurs [5]. Editorial coverage describes the house as elevating oud "beyond a single note into complete sensory experiences," reflecting a philosophy in which Middle Eastern olfactory traditions meet Italian artisanal craftsmanship [6]. Its scents draw on materials such as cardamom, patchouli, tobacco, musk and precious woods, an approach one database frames as bringing "the Orient and Occident together" [8].

A defining visual signature is the packaging: marble-effect, egg-shaped bottles displayed upside-down on gold stands, hand-painted by master craftsmen in Italy using a lacquer technique the brand presents as making each piece an individual work of art [6].

The house organises its fragrances into several collections, including the Royal Stones, Klem Garden, Crazy Collection, Arts and THoO lines. Named releases include The Time, a unisex Eau de Parfum from 2018, and Emerald Green, a masculine chypre-style scent from the Royal Stones Collection released in 2022. Structured fragrance databases list Grape Pearls and Ruby Red among its most popular scents, with Eclipse d'Or (2025) among the latest.

Reference databases give slightly different catalogue sizes: Wikiparfum lists 41 fragrances, while Fragrantica records 46 [7][8]. The difference reflects separate crawl dates rather than a substantive dispute.

The company sells through its own EU online shop at thoo.it and has exhibited at international trade fairs such as Cosmoprof Asia in Hong Kong [4]. Its fragrances also circulate through niche perfume retailers internationally.

The house has drawn dedicated editorial coverage, including a brand review by the retailer Escentual and news coverage on Fragrantica of its "From Earth To The Sky" line [8].

THoO is active. Its most recent recorded release, Eclipse d'Or, dates to 2025, and the brand maintains an online storefront and international niche-retail distribution [7].