TYMO

TYMO is a US-based hair-tool brand founded in 2019 [2], built around affordable at-home styling devices such as heated straightening brushes, curlers and hot-air stylers. It sells primarily online, describing itself as an internet-first brand, and reached wide awareness in 2024 when its straightening brush went viral on TikTok. The company remains active, with an official Shopify store and blog posts dated into 2026.

TYMO's positioning is built on one idea: salon-style results at home for people with no styling experience. Its products cluster in the accessories category rather than cosmetics, and its recognition comes not from awards but from social-media reach and a large volume of retailer reviews.

TYMO was established in 2019 as an internet-first hair-styling brand. Its official pages state a 2019 founding [2], while a business database records a flagship straightener "topping the selling list since it was first launched in 2018" [5] — a reference to an early product launch rather than the company's founding, which both sources place in 2019.

The company operates through two legal entities: TYMO Beauty Inc. in the United States and TYMO Beauty Limited in Hong Kong SAR [3]. Its US contact addresses are in California, around Walnut and Ontario [3]. A third-party company database instead lists the headquarters as Rifle, Colorado [5]; this most likely reflects a registered-agent or incorporation record rather than an operating location, as the brand's own contact page names only California and Hong Kong.

TYMO's catalogue centres on hair-styling appliances: straightening brushes, flat irons, curlers, hair dryers and hot-air stylers. The company identifies the TYMO RING series as its best seller, describing it as having topped its own sales list since launch. Other frequently cited products include the iONIC straightening brush, the CURLPRO PLUS automatic curler, the AIRBEAM hot-air brush, and PORTA, a cordless, USB-rechargeable portable straightening brush [10].

The brand's technical claims focus on reducing heat damage. It describes an ionic system with a nano-titanium coating and, on its straightening brushes, "3D teeth" with a patented anti-scald design. TYMO markets negative-ion technology as a way to reduce frizz, and one editorial review reports a brand claim of reducing damage by roughly 50 percent [7]. WWD's description of the straightening brush noted heated plates that comb through hair rather than clamp it, with five heat settings reaching up to 410 degrees and an auto-shutoff feature [6].

TYMO frames itself as "a journey towards effortless beauty and self-expression," organised around three stated values: innovative design, exceptional quality and authentic beauty. According to the company, its aim is to let anyone "finish salon-results at home, even without any styling experience." The brand also references what it calls "lived-in beauty" and a focus on design and quality over technical specification alone.

On price, TYMO sits at the affordable end of the hair-tool market. Editorial coverage placed its viral straightening brush around $50, contrasting it with premium tools costing far more, and much of its appeal has been framed as an affordable alternative to high-end devices [7].

TYMO's visibility has come largely from social media and retailer reviews rather than industry awards. In early 2024, WWD covered the TYMO Hair Straightening Brush as "TikTok's Favorite," noting it was, "by far the most popular, according to TikTok users," and citing over 8,000 five-star Amazon reviews at the time [6]. A Parade review syndicated on Yahoo Lifestyle described the same brush as TikTok-viral and reported shoppers calling it "better than Dyson," citing more than 38,500 five-star Amazon reviews [7]. Shop TODAY also reviewed the brush in 2023.

TYMO states a "staunch stance against animal testing" and claims plastic-neutral credentials [1]. No formal third-party certifications are documented.

No parent company has been identified for TYMO. A business database records two funding rounds — an initial Series A in July 2021 and a later Series A in July 2023 led by 01VC [5].

TYMO is active. Its official Shopify store continues to trade, and it published a blog post in June 2026 [4]. The company operates US and Hong Kong entities and distributes through its own site alongside third-party retailers.