Vivamor Parfums

Vivamor Parfums is a niche fragrance house that produces extrait de parfums as a sister brand to Navitus Parfums. The name combines the Latin-influenced words "Viva" (life) and "Amor" (love), which the company says reflects fragrances "aimed to express happiness and the love for which we search, experience and cherish every day." It positions itself around gender-neutral compositions built by well-known master perfumers, sold at a lower price point than traditional luxury houses.

Sources disagree on when the brand began. Fragrantica records its earliest fragrance as a 2022 release [1], while a Plezuro Mag interview states Vivamor was "founded in 2018" [2]. The 2018 date sits awkwardly against the parent company's own timeline — Navitus Parfums was itself founded only in 2019 [3] — and appears to trace back to the creative director's earlier career rather than the brand's first products. The 2022 launch year is the first that can be verified from a fragrance record.

Vivamor is described across editorial coverage as a sister brand of Navitus Parfums [2], and both operate under the same creative leadership. Navitus was founded in 2019 by Hayan Merchant, who moved into perfumery from a family business background after studying in Grasse, France [3]. Merchant provides creative direction for Vivamor as well [4]. The brand's stated mission, in the words of the interview that documents the sister-brand relationship, is "to deliver high-quality, niche-style compositions at an approachable price point" [2].

The company's location is not stated plainly on its own site, and sources point in two directions. Reporting on the parent company describes Navitus as a "luxury perfumery brand based in Dubai, UAE" [4], which would place Vivamor's operation in the United Arab Emirates. Editorial coverage of Vivamor's creative director instead references New York, reflecting a US base for that role [2]. The United States functions as the brand's primary distribution market, while the parent company's legal footprint appears to be in the UAE.

Vivamor's catalogue is built around collaborations with established and emerging perfumers rather than an in-house nose. Its roster has included Francis Kurkdjian, Dominique Ropion, Bertrand Duchaufour, Christian Carbonnel, Sidonie Lancesseur and Julien Rasquinet, among others. Individual releases credit specific creators: Akoya is attributed to Christian Carbonnel, Dominique Ropion and Julien Rasquinet, and Dubai Reverie to Bertrand Duchaufour.

The company describes its extrait de parfums as "alluring, charismatic and seductive," emphasising natural ingredients and gender-neutral appeal. Its homepage tagline is "Niche Luxury." Releases have run through the mid-2020s, including Caramel Pop in 2023, described by Fragrantica as "a niche take on caramel popcorn."

The brand's most visible product to date is Main Character, released on 22 October 2025 as a collaboration between Vivamor and Steven Gavrielatos, known online as Redolessence [5]. Coverage describes it as a "pastel gourmand" with a "nostalgic wink to the 2000s." Its first run was limited to 2,000 bottles and sold out quickly — CaFleureBon reports it sold out in one day, while the Plezuro interview puts it at two hours [5][2].

Beyond its own direct-to-consumer site, Vivamor is carried by fragrance retailers including Perfumology, La Jetée Perfumery and Osswald NYC, with additional stockists across the US, UK and Australia.

The brand is active. New releases have continued into 2026, with "Own The Now" listed as a 2026 fragrance and the homepage promoting a "Self Made" launch [6]. The parent company, Navitus Parfums, opened retail distribution in the UAE in February 2024 [4].