Overview
WOMO was founded in 2012 by the Italian Percassi Group as its men's body-care / grooming brand, positioned around the idea of a modern 'man on the move'. The name is an initialism for 'What Original Men Own'.
History
Percassi Group founded WOMO as its men's body-care brand↗
Opened the WOMO-Bullfrog flagship store in Milano (Via Dante), pairing the WOMO store with a 1930s-style Bullfrog barbershop↗
Announced entry into India via a partnership with Reliance Brands (Genesis Luxury); first flagship store planned for Mumbai by H1 2020↗
Signature products
Black Tobacco Eau De Parfum 100ml↗
Black Oud Eau De Parfum 100 ml↗
Koh Tao - Eau de Toilette 100 ml↗
Agnostico Balsamo Multifunzione↗
Pasta Esfoliante Lavabarba 100ml↗
Ingredients & philosophy
WOMO centres its identity on the contemporary 'man on the move' - a man living a fast, mobile, continuously evolving life - offering him everyday personal-care products framed by Italian style and quality.
Ownership & group
Bullfrog barbershop acquired by Percassi (WOMO's parent) and operated as WOMO's in-store grooming concept↗
Sources
T1 primary · T2 secondary · T3 note- [1]T1store.womostore.comhomepage
- [2]T1store.womostore.com/pages/about-usabout
- [3]T1store.womostore.com/pages/contactother
- [4]T3en.wikipedia.org/wiki/Antonio_Percassiwikipedia
- [5]T3arredanegozi.it/2014/12/womo-bullfrog-milano/external_other
- [6]T3cosmeticsdesign-asia.com/Article/2019/07/23/Womo-to-enter-India-Percassi-partners-with-Reliance-to-launch-men-s-grooming-brand/external_other