Wonderstripes

Wonderstripes is a German indie beauty brand based in Hamburg, founded in 2013 [1]. It is built around a single, unusual idea: adhesive strips worn in the crease of the upper eyelid that lift a drooping lid and make the eye look more open, without surgery. The brand trades as WONDERSTRIPES Cosmetics GmbH and remains active, running online stores across several country domains alongside third-party retail distribution.

The company describes itself as a searcher for "beauty secrets" — non-invasive cosmetic techniques that deliver immediate visible results. Its range has since grown beyond the original eyelid tapes to include eye pads, sheet masks and a lash serum, but the eyelid-lift concept remains the product it is known for.

Wonderstripes was created by Ranja Hanano, whom the brand credits as the founder behind WONDERSTRIPES Cosmetics [1]. According to the company, the idea came from a product already popular in Asia, where small patches are used to lift the eyelid and make the eye appear larger. Hanano adapted the technique for the European market and founded the Hamburg company in 2013 [1].

A 2017 editorial feature in the regional magazine Discover Germany, Switzerland and Austria corroborates the founding details — founder Ranja Hanano, founded 2013, based in Hamburg — and quotes the company's stated aim "to seek out and promote the latest and most innovative beauty trends" [5]. The eyelid tapes were among the brand's first products.

The brand operates as WONDERSTRIPES Cosmetics GmbH, registered in Hamburg [4]. Its founding is credited to Ranja Hanano [1], while the company's legal imprint lists Florian Pongs as the managing director (Geschäftsführer) of the GmbH [4]. These describe different roles — the founder and creator on one hand, the current registered corporate officer on the other — rather than competing claims about who started the brand. No parent company or acquisition history is recorded.

Wonderstripes positions itself around sharing accessible beauty techniques that produce quick, visible effects — most prominently, lifting a droopy eyelid without a surgical procedure. "Everyone has their little secrets — we want to share some of ours with you," the company says of its approach. Its tagline is "WONDERSTRIPES for wonderful people!" [1]. The brand sits in the indie, affordable end of the market and sells through a multi-channel model, combining its own online stores with third-party retailers.

The signature product is the WONDERSTRIPES eyelid-lift beauty tape: an invisible adhesive strip placed in the eyelid crease, sold in three sizes (S, M and L), which the brand markets as a way to correct drooping eyelids and open up the eye. Around this sit a broader set of accessory and skincare items, including Instant Glow hydrogel eye pads, biocellulose facial masks, anti-wrinkle décolleté pads, a touch-up blotting film, a rose-quartz gua sha tool, and the WONDERLASHES growth serum for lashes and brows.

The company states that its products are mostly made in Europe and Germany, and that they are dermatologically tested by independent institutes in addition to its own quality controls [1]. It also displays a "no animal testing" claim [1]. No formal certifications are recorded.

Wonderstripes was profiled in Discover Germany, Switzerland and Austria magazine (Issue 51, June 2017), an editorial feature on founder Ranja Hanano and the eyelid-tape brand [5]. The company additionally lists a number of consumer magazines — among them Vogue, Elle, Grazia and Cosmopolitan — on its own press page as publications it has appeared in; these are presented by the brand without dates or article references and are recorded here only as a company claim rather than verified press coverage [3].

The brand is active. As of 2026 it operates functioning online storefronts across multiple country domains (.com, .de, .fr and an Australian domain) with a current product catalogue, and its products are carried by third-party retailers. It remains a niche brand in a small category — non-surgical eyelid-lift tape — rather than a large or global cosmetics company.