Yellow Professional

Yellow Professional is an Italian professional haircare and hair-colour brand, part of the Alfaparf Milano Group and based in Milan. It focuses on salon colour, bleaching and care lines aimed at hairdressers, while presenting many of its formulas as products that at-home users can recreate. The brand remains active, with a current product range, an ongoing education programme and live social channels as of 2025 [1].

Yellow Professional was created by the team behind Alfaparf Milano rather than as an independent start-up, and it draws on the parent group's long history in the professional salon channel. The company describes itself as having "a beating Italian heart," formulating and testing its products internally.

Yellow Professional sits within the Alfaparf Milano Group, an Italian cosmetics company that Alfaparf's own history dates to 1980, when Roberto Franchina and a small team began developing products for the hairdressing channel in northern Italy [7]. The group's brands page lists Yellow alongside Alfaparf Milano Professional and its Beauty & Business haircare labels [6].

The brand presents itself as "founded by the experts at Alfaparf Milano, renowned for over 40 years of dynamic enthusiasm for the art of hair" [1]. Yellow Professional's own launch year is not stated in the brand's published material; the company frames its heritage through the parent group's four decades of experience rather than a specific founding date for the brand itself.

Corporate records tie the brand to Beauty & Business S.p.A., the operating legal entity registered at Via Cesare Cantù 1 in Milan [4]. The Alfaparf Milano Group is recorded as the parent group, with Beauty & Business S.p.A. functioning as the legal entity through which the brands operate; the group's privacy contact routes to Alfaparf Milano. Alfaparf Group is a privately held, family-owned company that is not publicly traded [7].

Yellow Professional positions itself as accessible, salon-grade haircare and colour for both stylists and home users. Its stated mission, echoed on the parent group's site, is to "offer smart & simple beauty, accessible to everyone: professional, immediate, and performing solutions" for hairdressers [6]. The brand's positioning line is "salon solutions, ready to be recreated," and it markets itself under the tagline "Every mood. Every day. We amplify."

The company frames its identity around self-expression and inclusivity, stating that Yellow Professional "empowers people of all identities, styles, and hair types to amplify their roots with boundless expression." Education is central to how the brand describes itself: it runs a training programme of online and in-person seminars organised around practical salon routines and colour techniques.

The range divides into technical products and care lines. On the technical side it covers permanent colour, toners, bleach, peroxides and treatments such as the Kera Smoothing Treatment and Glass Liquid Mask; the care and styling side includes lines for nutrition, smoothing, repair, curls, colour care and a Silver purple-shampoo line for blond and white hair. The brand's Permanent Color is built on an in-house formula it markets under the names Aloetrix and Crystallized Micro-Pigments, enriched with argan oil, with a chart of 70 shades [8]. According to the company, the colour's low content of alkaline agents allows for gentler lightening and colouring.

Argan oil, aloe vera and wheat proteins are described by a UK distributor as the core of the formulation behind the brand's performance [9]. The same source presents Yellow as "more than just a vegan colour range," and states that the products are made in Italy [9].

Yellow Professional is active. Its products are sold internationally through the professional channel, its parent group distributes in more than 100 countries, and the brand maintains a live website, an ongoing education programme and active Instagram, TikTok and Facebook accounts. Current retail listings and new SKUs appeared through 2025 [1].