Zarko Beauty By Oli

Zarko Beauty By Oli is a Danish makeup brand and a sub-line of the niche-fragrance house ZARKOPERFUME, based in Hornbæk, a coastal town in North Zealand about 50 km north of Copenhagen. It was created by Olivia Ahlmann Pavlov — known publicly as "Oli" — the daughter of Zarkoperfume founder Zarko Ahlmann Pavlov, who is also her business partner [3]. Despite the "Zarko" name it shares with the perfume house, the line is makeup, nail and beauty-tool products rather than fragrance, sold through the same Danish company and webshop.

The brand positions itself around clean, vegan and fragrance-free cosmetics tied to the founder's own experience with acne-prone skin. It remains active: the parent company operates a live webshop with international shipping, the line is stocked by Danish retailer Well.dk, and social-media content promoting the products continued through 2024 [10].

The line grew out of Olivia Ahlmann Pavlov's personal history. According to the brand's story page, she developed severe cystic acne at age 15 and underwent Accutane treatment twice; the company describes this difficult period as the spark for her interest in makeup, framed as a form of therapy and confidence-building [4]. She built the line together with her father, whom she credits as her business partner and greatest inspiration [4].

Sources vary on how her name is rendered. The Zarkoperfume brand pages refer to her simply as "Olivia Ahlmann" or "Oli," while a brand-owned Facebook post and wider web references give the fuller form "Olivia Ahlmann Pavlov," matching her father's double surname [12]. This article uses the full form as the authoritative name and "Oli" as the public-facing style the brand itself favours.

No specific launch year is published for the sub-brand, and it is left undetermined here rather than asserted; the earliest editorial coverage and social posts date to 2023.

Zarko Beauty By Oli operates as a daughter brand of ZARKOPERFUME, the Danish house founded by Zarko Ahlmann Pavlov, and shares the same legal entity, registered office and webshop [3]. Zarkoperfume is known for molecular fragrances — scents built on synthetic molecules said to react with the wearer's skin chemistry — but that perfumery work belongs to the parent house rather than to the makeup line.

The parent brand's own founding date is recorded inconsistently across sources. Zarkoperfume's website marks 2008 as the year founder Zarko Ahlmann Pavlov began formal perfume-composition studies [2], while a "Meet the Founder" interview with the retailer Cosmeterie gives 2013 as the year the commercial brand launched [5]; some retailer profiles cite 2014. The 2008 date refers to his training rather than the brand's commercial start.

The line spans makeup, nails and beauty tools rather than a single category. Its range includes a Highlight & Contour Palette, a Majestic & Volume Mascara, lipsticks and lipliners, eyebrow pencils and brow gel, and a set of "High Gloss" lip glosses — among them a shade called "Pretty In Pink" described in editorial coverage as using a colour-correcting formula that adapts to the wearer [7]. The nail selection runs to a spread of understated, nude-leaning polishes alongside a nail and cuticle oil, and the tool offering includes an eyelash curler and a powder brush.

Prices sit in a premium band for makeup — for example, the lipsticks and mascara are listed in the low-to-mid hundreds of Danish kroner, with the Highlight & Contour Palette at the top of the range. The products are sold direct-to-consumer through the Zarkoperfume webshop with international shipping, and also distributed through Well.dk in Denmark and German niche-beauty retailers [9].

The company presents the line as Scandinavian-minimalist clean makeup meant to enhance natural features rather than mask them, summed up in its tagline "embrace the imperfections – highlight your unique features" [7]. That message connects directly to the founder's acne story: brand copy states that "your imperfections makes you you" and that "the most beautiful thing you can wear is your confidence." The stated mission is to help people regain confidence and, in the brand's words, "fall in love with makeup" despite skin imperfections [4].

Products are described by the company as clean, vegan, fragrance-free and cruelty-free, and as bottled and handmade in Denmark [4]. Editorial coverage adds a stated emphasis on sustainability [7], though the sub-brand does not publish a separate sustainability statement; the parent house describes using minimal packaging with recycled cardboard.

The brand is active. Founder Olivia Ahlmann Pavlov continues to lead it, and the parent company maintains a live webshop with a valid Danish VAT registration and ongoing multi-retailer European distribution. The most recent visible activity dates to 2024, when TikTok content from the @officialzarkoperfume account featured everyday makeup routines using Zarko Beauty By Oli products [10].