3Deluxe

3Deluxe is an Italian professional haircare and hair-colour line built for salon use. According to the company, its products are designed, formulated and manufactured in Italy [1], and it presents itself under the tagline "Italian passion and experience." The range spans shampoos, conditioners, masks, styling products and a permanent colour system, distributed through salons and international stockists rather than sold as a mainstream consumer brand.

No founding year is publicly recorded for the line, and its founders are not documented. The brand remains active: an international storefront carried a "2026, 3deluxe Professional" copyright alongside current Instagram and TikTok accounts [5].

3Deluxe is produced by FarmaVita, an Italian professional hair-products manufacturer based in Locate Varesino, in the province of Como. The link is established through company registration rather than stated openly on the brand's pages: the imprint on the 3Deluxe site lists the legal entity "F.M.A. s.r.l." in Como, with VAT number P.IVA 02442790131 [1], while FarmaVita's own site carries the identical VAT number and the same postal area [4]. The shared registration indicates that F.M.A. s.r.l. and FarmaVita are the same legal manufacturer. FarmaVita runs 3Deluxe as a separate consumer-facing line, and its homepage does not name the brand.

The colour range is 3Deluxe's centrepiece. Its permanent colouring cream is offered in 118 shades under the name 3D Lux tech, which the company describes as delivering "Rich, Luminous, Multi-faceted Colour" [2]. The formulas are said to combine high-quality micropigments for grey coverage with low-molecular-weight peptides, Argan oil and marigold extract; a molecule the brand calls Decil Oleate is described as forming a protective, anti-irritation film. The colour system is supported by cream developers and dust-free bleaching powders offering up to nine levels of lift.

Alongside colour, the in-salon haircare collection is organised into lines addressed to specific needs — Color Protection, Nutritive, Filler, and a Blonde and toning range that includes a No.Yellow Shampoo. The Filler Instant Glow Water is presented as leaving hair "fluid, super shiny and extremely lightweight" within seconds. Styling products include hairsprays, a thermal protector and a volumising mousse. No third-party certifications, such as vegan or cruelty-free status, are documented for the line.

3Deluxe positions itself as a salon-focused brand rooted in Italian production. The company says it aims to "offer a premium beauty experience... inspired by nature with sensorial textures and unique fragrances," pairing natural ingredients with what it calls cutting-edge formulation. Its Made in Italy origin is central to that positioning [1]. Distribution is professional in character, reaching markets including Spain, France and the United Kingdom through salon-trade stockists and a dedicated storefront.

The line is active. Its official Italian site remains in operation across Italian, English and Spanish, and an international distribution storefront was current as of 2026 [5]. As a niche business-to-business professional line, 3Deluxe has not attracted mainstream beauty-press coverage, and no awards or independent editorial assessments are documented.