AMOS PROFESSIONAL

AMOS PROFESSIONAL is a South Korean professional haircare brand built for the salon, owned by the cosmetics group Amorepacific. It develops shampoos, treatments, colour and perm products and scalp care that are applied or recommended by professional stylists, and the parent company describes it as "a premier salon brand" focused on "scientifically validated solutions for hair and scalp care" [3]. The brand remains active: Amorepacific named it in the group's 2025 earnings summary, citing continued growth across online and offline channels [8].

The brand's own founding year is not disclosed by any of its primary sources. Amorepacific, its parent, traces its history to 1945 [5], and one beauty publication describes AMOS PROFESSIONAL as having "been around 80 years" [6] — a figure that appears to apply the parent company's age to the much younger sub-brand rather than to AMOS itself. Neither the brand's own site nor Wikipedia records a launch date for AMOS specifically [2][5].

AMOS PROFESSIONAL operates as a subsidiary of Amorepacific, the South Korean beauty and cosmetics group founded in 1945 by Suh Sung-whan, who built it from his mother's earlier camellia-oil business [5]. Amorepacific runs more than thirty brands across beauty, personal care and health, which places AMOS among a large portfolio that includes LANEIGE, Sulwhasoo, Innisfree, ETUDE, Mamonde and COSRX. Within that group it sits closest to the company's other hair-focused labels, RYO and Mise-en-Scène. The brand's headquarters share Amorepacific's address in Yongsan-gu, Seoul.

The brand presents itself as a partner to working stylists. According to AMOS PROFESSIONAL, it "believes in the value of the moment completed at a professional's fingertips" and aims to accompany professionals "at every moment of inspiration" [2]. Its identity is organised around three stated pillars — Performance Solution, K-Professional Standard and Creative Pride — and it uses the tagline "Born to be Professional."

That professional focus also shapes how the products reach customers. The brand's site frames distribution around two tracks: an in-salon range applied by designers, and a home-care line that stylists recommend to clients [1]. In its domestic Korean market the model is primarily salon-based business-to-business, though Amorepacific's reporting indicates the brand also sells through online channels, and international retail listings carry it beyond the salon.

AMOS PROFESSIONAL's range centres on haircare for professional use, spanning colour, perm, repair, styling and scalp categories. Among its most prominent ranges is a green-tea line of shampoos, treatments and mists built on a patented green-tea ingredient the brand calls "Green Heritea," described as rich in catechins and amino acids [7]. Other named formulations include Renew Camellia and a Repair CMC line, while a True Repair range is positioned for colour-treated hair [6].

Product development is tied to the parent group's research. The brand says its formulas draw on Amorepacific's own research capability to identify proprietary high-efficacy ingredients, and it credits the Amorepacific Research Institute and its decades of beauty research as the scientific backing for its salon solutions [4]. The brand also describes collaborating directly with stylists during development, including annual focus-group sessions to track salon trends and hair concerns.

AMOS PROFESSIONAL has received an iF Design Award, which it presents among its notable recognitions, though the awarded year is not specified on its accessible pages [3].

The brand is active. Amorepacific's 2025 group earnings summary lists AMOS PROFESSIONAL among its subsidiaries and reports that it "continued balanced growth across online and offline channels" [8]. The same reporting describes the brand expanding customer touchpoints and diversifying its product range, and it is sold both through salons in Korea and via international retailers.