b.fresh

b.fresh is a bodycare brand that markets vegan-friendly washes, scrubs, lotions, lip serums and deodorants under the tagline "bodycare done different" [2]. It sits within the portfolio of the Australian company Marque of Brands Pty Ltd, which trades as MARQ Labs and also owns the self-tanning labels MineTan and b.tan [8]. The brand is a sister line to those tanning ranges and extends their "skin-first" approach into everyday body and hair products sold largely through mass-market drugstores.

The line is young. Its LinkedIn showcase records a founding year of 2021 and gives an operational base in Nashville, Tennessee [12]; the brand's own website does not state a founding date. As of 2026 it remains active, with distribution expanding across several markets in North America, Europe and Australia [12].

b.fresh operates under MineTan Body Skin and is part of Marque of Brands Pty Ltd, the copyright holder named on its sites [8]. The parent company is Australian: corporate records place Marque of Brands at Fairfield, Victoria, while b.fresh's own LinkedIn page lists its headquarters as Nashville, Tennessee, reflecting the group's main United States operational base [8][12]. MARQ Labs describes itself as operating six brands, among them MineTan, b.tan, b.fresh, Lee Stafford and Private Label Tan, under the line "Reinventing beauty one bottle at a time" [8].

No founder is named specifically for b.fresh. The wider group traces back to MineTan, the self-tanning company founded by Kirstie Kirkham, who according to an Australian trade profile began manufacturing from her garage after spotting "a gap in the market more than a decade ago" [10]. That profile discusses MineTan's growth into a global operation but does not mention b.fresh.

b.fresh presents itself as playful, inclusive bodycare. The company frames its approach as "fun, not boring. simple, not rocket science. clean, not full of nasties. effective, not pointless," and says it draws inspiration from "ordinary people" rather than "unrealistic ideals or perfect facades." Self-expression, creativity and curiosity are listed as its core values. The stated aim is to give the body "the same love as your skin" through products built around skin-conditioning ingredients and natural fragrances.

That positioning carries through to the product names, which lean toward Gen-Z-style wordplay. Examples across the range include the "Butter Than Ever" lip serum, the "Cutie With A Booty" body butter, the "Hair For Days" scalp serum and body washes such as "Squeeze The Day" and "Fressssh AF!".

The range spans body wash, body scrubs, body butters and lotions, hair care and mists, lip serums and deodorants. The company says every product is enriched with plant- and mineral-based ingredients to nourish skin and add scent. Recurring hero ingredients named across the line include coconut, shea butter and monoï oil, with individual products also citing hyaluronic acid, lactic acid, white water lily and calendula oil — the last in a cooling lip serum described as soothing irritated lips.

On ethics, b.fresh positions itself as vegan-friendly and cruelty-free, stating it is PETA-certified, and says its products are bottled in recyclable materials [2]. The brand summarises its stance as loving both the body and the planet, "so you won't find unnecessary additives here."

b.fresh is sold mainly through drugstore and mass-market retailers, alongside direct online sales via regional MineTan shops. Its listed stockists include CVS Health, Kroger, Meijer and Albertsons in the United States, Superdrug in the United Kingdom, dm-drogerie markt in Germany and BIG W in Australia [12]. Regional shops also serve markets including the Netherlands, France, Poland and Ireland.

The brand is active. Its most recent visible activity, recorded in 2026, is continued retail roll-out across these markets, and parent and regional sites carry current copyright [12]. No major editorial press coverage was identified; third-party visibility comes chiefly from social platforms, where b.fresh maintains the handle @bfreshbodycare on Instagram and TikTok and has drawn product-review attention on TikTok [14].