Laifen

Laifen is a consumer-electronics brand specialising in high-speed personal-care devices, best known for hair dryers built around a proprietary brushless motor. It was founded in 2019 by Hongxin Ye and launched its first product, the LF01 hair dryer, the following year [1]. The brand sells directly through regional e-commerce sites across Europe, North America, Japan and Australia, and positions its devices as a lower-cost alternative to premium competitors such as Dyson.

The company remains active. Its European storefront publishes regularly, with the most recent news post dated March 2026, and the product range has continued to expand into electric toothbrushes and shavers.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

According to the company, Laifen was started in 2019 by Hongxin Ye, whom its own About page describes as "a visionary creative geek." The stated aim was to bring advanced, high-speed-motor technology into ordinary household appliances. That ambition took physical form in 2020 with the Laifen LF01, a fast-drying hair dryer powered by what the company calls its independently designed 110,000 rpm high-speed brushless motor [1].

Sources differ on how the founder's name is written. The brand's English-language site gives it as "Hongxin Ye," while third-party company databases render it in Chinese name order as Ye Hongxin, with Hongxin the given name and Ye the surname [11]. Both refer to the same person, who is also described as the company's chief executive and chief product manager.

The brand's timeline is short but steep. The 2020 debut of the LF01 established the high-speed-motor formula that Laifen has repeated across later devices. By July 2024, the company reported that cumulative global sales of its high-speed hair dryers had passed 15 million units, and that its sweeping-vibration electric toothbrush had exceeded 2.5 million users worldwide [10]. The line widened again in 2025 with the addition of electric shavers.

Laifen operates through several legal entities in different regions, which is reflected in how its parent company is recorded. The European site lists the legal name as Hongkong Shuye Innovation Technology Co., Limited [2], while Chinese-language references name the operating entity as Dongguan Laifen Electronic Technology Co., Ltd. [9]; a separate "Laifen Inc." serves the United States. The Hong Kong entity is the one named on the European storefront that supplies the Nordic market.

Laifen's positioning is built around access rather than exclusivity. Its European site carries the tagline "Upgrade the Everyday," and the company sums up its philosophy as "Advanced technology for all" [2]. In its own words, the mission is "the dedicated pursuit of technological advancement, pushing us towards groundbreaking innovations and ensuring their accessibility to all" [6]. The company also states that one-third of its employees work in research and development.

In practice this places Laifen as a value-focused challenger in a category long defined by premium pricing. Independent reviewers consistently frame it the same way: as a credible, far cheaper rival to Dyson's styling tools, aimed at both professional stylists and budget-conscious buyers [7].

The hair dryer remains Laifen's signature category. Current models include the palm-sized Laifen Air, which weighs around 280 grams and is marketed as drying mid-length hair in about three minutes, alongside the Neo, Neo Special and Mini. The common thread is the 110,000 rpm brushless motor, paired with negative-ion conditioning and rapid temperature monitoring. For the Air, the company claims "15 times faster drying efficiency than traditional hair dryers" and real-time temperature monitoring "100 times per second" [4].

A second motor technology underpins the rest of the range. The Laifen Wave electric toothbrush line uses what the brand calls linear-motor technology, with the Wave Pro rated at 66,000 vibrations per minute and a 70-day battery. The newest category, electric shavers, is led by the P3 Pro, a three-blade model with dual motors. Across the range Laifen highlights CNC-machined metal bodies and wireless charging as points of difference.

The specifications have drawn detailed third-party scrutiny. Reviewing the Laifen Swift, The Hollywood Reporter recorded a 1,400-watt motor running at 110,000 rpm, a wind speed of 22 metres per second and a noise level of 59 decibels, and judged its sub-one-pound weight "a great travel-friendly option" [7].

Coverage of Laifen has centred on its hair dryers and their comparison to far pricier rivals. TechHive gave the Laifen Swift Special an Editors' Choice award, describing it as "the obvious choice for anyone looking for significant cost savings" [8]. The Hollywood Reporter wrote that the brand has "consistently earned praise for giving the pricey styling device a run for its money," and noted that celebrity hairstylist Dior Sovoa had used a Laifen dryer on Mariah Carey, calling it "remarkably fast" and "whisper-quiet." The brand's own site also cites appearances in titles including TIME, Forbes, GQ and Der Spiegel.

Laifen is active. It runs first-party e-commerce across multiple regional sites, continues to add products and run promotions, and updates its blog regularly; the most recent post on its European site is dated March 2026. The company states that its products are now found in more than five million households worldwide [6].