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Style Masters

Style Masters is a professional hair-styling line within Revlon Professional, the salon division of the American cosmetics company Revlon.

Fact-checked5 sources
Style Masters
Style Masters
Style Masters
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Summary

Overview

Style Masters is a professional hair-styling line within Revlon Professional, the salon division of the American cosmetics company Revlon. It sits in Revlon Professional's Care & Styling category alongside lines such as Revlonissimo, Orofluido and UniqOne, and is presented as a compact range of styling formulas for use in salons. No source in the available record states a founding country or launch year for the line itself, and the brand describes it as an established range that has since been relaunched.

The line reached its current corporate home in 2013, when Revlon reacquired its professional products division. Revlon Professional traces back through the Spanish Colomer Group, and the styling line is marketed globally, with the most recent product assets on its official page dated to late 2022.

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Ownership

Style Masters is one line inside the Revlon Professional brand, which is owned by Revlon. Revlon had sold its professional products division in 2000 and reacquired it in 2013, when Revlon Consumer Products Corp. bought the Colomer Group from the private-equity firm CVC Capital Partners for $660 million [3][7]. That acquisition returned brands including Revlon Professional, CND and American Crew to the company [7]. Revlon itself was founded in New York City on 1 March 1932 by brothers Charles and Joseph Revson with the chemist Charles Lachman, and its majority owner is MacAndrews & Forbes [6]. Within the wider group, Style Masters shares a portfolio with sister brands such as Elizabeth Arden, Cutex, CND and American Crew.

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Products & positioning

Style Masters is described by the company as "a compact, versatile range of high-performing formulas" built to "sculpt, create and fix," carrying the tagline "Pro Styling to Master Your Look." Its stated purpose is professional: according to Revlon Professional, the products are "made by hairstylists for hairstylists," and the same page adds that its formulas "help to preserve color and provide any salon creation with an impeccable professional finish" [1].

The range is organised into groups by function. Styling staples include the Modular hairspray, a fast-drying medium-hold spray whose level of hold varies with how much is applied, and Photo Finisher, a strong-hold spray. Fanaticurls is presented as a curl activator that the brand says defines curls "even in humid conditions and on high-density hair," while Matt Clay is a molding wax with a matte finish. A newer entry, Iron Guard, is a straightening balm positioned as heat protection [8]. Across the line the recurring technical themes are anti-humidity performance and color preservation; the brand states that its formulas "have been developed to preserve hair color and to protect against humidity" [8].

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Current status

The line is active. Its dedicated product page on revlonprofessional.com is live, lists a product marked "New" (Iron Guard), and refers to the range as having been relaunched, with product assets dated to November 2022 [1]. The available sources are limited to Revlon Professional's own pages, a corporate history and retailer listings; no independent editorial review of the Style Masters line was found in the record.

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See also

Related brands

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References

Sources

T1 primary · T2 secondary · T3 note
  1. [1]T1revlonprofessional.com/products/stylemasters/revlonprofessional.com (brand site)
  2. [3]T2revlonprofessional.com/explore-your-creativity-to-the-fullest/revlonprofessional.com (brand site)
  3. [6]T3en.wikipedia.org/wiki/RevlonWikipedia
  4. [7]T3revloncorp.com/pages/our-historyrevloncorp.com
  5. [8]T3revlonprofessional.com/blog/reveal-how-to-recreate-the-key-hair-looks-of-the-season-with-style-masters/revlonprofessional.com
Style Masters · Glowpedia