Certifications
NATRUE.
All certifications7 brands with NATRUE in the encyclopedia, each with quote and source.
What the certification means
NATRUE is an international non-profit founded in Brussels in 2007 by manufacturers of natural and organic cosmetics. Its label has two levels, Natural and Organic, with rules on permitted ingredient types, processing and minimum natural and organic content. At least 75 percent of a brand's range must qualify before any product may carry the label, which stops a single product from greenwashing a line.
Certifier's website: natrue.org ↗
The claim comes from the brand itself and has not been checked by Glowpedia against the certifier's register.
Brands with NATRUE (7)
Alteya Organics
Bulgaria · founded 1999
“NaTrue organic standards”↗ alteyaorganics.com
BeeNatural
United States · founded 2012
“All of our balms are certified natural cosmetics by Natrue (www.natrue.org)”↗ mybeenatural.com
Ben & Anna
Germany · founded 2017
“Ben & Anna deodorants are certified by Natrue ... The products meet NATRUE certification requirements, one of the strictest standards for natural cosmetics in Europe.”↗ livefrankly.co.uk
Essabó
Spain · founded 2017
“certificado cosmético natural NATRUE que audita todo el proceso de producción; desde la calidad, trazabilidad y origen de los ingredientes hasta el cosmético final”↗ essabo.com
GreenEtiq
Denmark · founded 2020
“we are one of the few companies to have received the prestigious NATRUE certification”↗ greenetiq.dk
minLen
Sweden · founded 2025
“100% av kosmetikprodukterna är NATRUE-certifierad naturkosmetik”↗ weleda.se
Weleda
Switzerland · founded 1921
“Weleda products bear the NATRUE seal, an international non-profit certification.”↗ weleda.co.uk