KENZOKI

KENZOKI is the skincare and body-care line of the French fashion and fragrance house Kenzo, operated through Kenzo Parfums within LVMH's perfumes and cosmetics division [2]. It was created as Kenzo's first entry into skin and body care, and is built around the Sino-Japanese idea of Qi — described by the company as "a flow of energy that circulates in our body and in nature" [1]. The line remains in the market, with its current range centred on the Sacred Lotus Flower.

The parent house, Kenzo, was founded in 1970 by the Japanese designer Kenzo Takada and is headquartered in Paris. KENZOKI sits inside that house as a beauty extension rather than a standalone company, which shapes both its ownership and its distribution.

Kenzo was established in Paris in 1970 by Kenzo Takada, who led the fashion house until 2020 [2]. KENZOKI emerged later as the house's skincare and body-care venture, marking Kenzo's first move beyond fashion and fragrance into skin and body products. The line draws its concept from Qi, a flow of energy that, according to the company, circulates through both the body and nature; the products are framed as restoring the skin's "flows" of hydration, youth and nutrition.

KENZOKI is owned, through its parent house Kenzo, by the French luxury group LVMH. Kenzo was acquired by LVMH in 1993 for a reported sum of around 80 million US dollars [2]. Today the line is run under Kenzo Parfums, part of LVMH's perfumes and cosmetics business. Within that group it sits alongside other beauty and fragrance houses such as Guerlain, Acqua di Parma, Givenchy, Benefit Cosmetics and Make Up For Ever.

KENZOKI covers skincare and body care. Its skincare side has included Belle de Jour serums, creams, masks, a cleansing mousse, eye products and a night cream, while body care has featured items such as the Milky Rice Body Scrub, perfumed water, a night cream and a foot cream. The current range is organised into three collections — Youth Flow, Hydration Flow and Nourishing Flow.

The line's hero ingredient has shifted over time. Coverage of the 2014 UK launch described a formulation centred on three Asian plant extracts: White Lotus, ginger flower and rice, with the plant water said to be extracted without chemicals and infused into every formula [3]. The relaunched current line instead centres on the Sacred Lotus Flower, which the company says it has studied "for 20 years" [1]. According to KENZOKI, the Sacred Lotus is grown by an exclusive partner along the Mekong River in Laos and hand-picked, yielding two natural-origin extracts — a water extract rich in flavonoids and an oily extract providing phytosterols. The brand positions itself at the premium end of the market; at its 2014 UK launch, prices ranged from about £16.50 to £83.

The line has also been developed with experiential elements. A French facial yoga specialist, Sylvie Lefranc, contributed hand and face yoga sessions using acupressure points, presented as part of the brand's rituals.

The brand's positioning rests on the philosophy of Qi and on natural-origin formulation. According to KENZOKI, its formulas are at least 90% natural origin, measured under the ISO 16128 standard [1]. The Sacred Lotus is presented as a symbol of harmony and purity and as the line's design inspiration as well as its key ingredient. The company has aligned the line with slow-beauty and clean-beauty positioning.

KENZOKI's supply chain for the Sacred Lotus has been certified ethically sourced by the Union for Ethical BioTrade (UEBT) since 2021, which the company describes as a first in LVMH Fragrance Brands' history [1]. On packaging, the brand reports using recycled plastic (20%), FSC-certified paperboard and bio-sourced inks.

After its launch as Kenzo's first skin and body care line, KENZOKI was introduced to the United Kingdom in 2014, sold exclusively through feelunique.com at the time [3]. In 2021, Kenzo Parfums became a UEBT member and had the Sacred Lotus supply chain certified. The same year, KENZOKI opened what was described as its first and largest pop-up, in Hainan at the Hainan Tourism Duty Free Shopping Complex in Sanya, in partnership with Lagardère Travel Retail and Hainan Tourism Investment Duty Free Co (HTDF); the pop-up ran from September 2021 into February 2022 [4].

KENZOKI is an active line. It remains in the market, with consumer reviews of a Belle de Jour Sacred Lotus Face Cream dated 2025 [6]. Its distribution has skewed toward travel retail and Asian and European markets, and the current Sacred Lotus formulation has replaced the earlier 2014-era White Lotus, ginger and rice formulas.