sliick

Sliick is a beauty brand specialising in at-home waxing, built around hard wax beads and the tools to melt and apply them. It sits within the portfolio of American International Industries, a manufacturer of beauty and personal-care products, and is marketed under that group's Salon Perfect umbrella [1][2]. The line centres on scented, colourful wax beads and warmers aimed at people who want salon-style hair removal at home.

The brand's own founding year is not stated in any of its published material; the earliest dated activity on record is a 2023 product launch [3]. Sliick remains active, with product launches through 2023 and 2024 and a site copyright dated 2025 [4].

Sliick describes itself as having been "born out of the need for an easy and economical way of achieving professional grade, smooth, hair-free skin from the comfort of your own home." According to the company, its mission is to make at-home hair removal "stress-free, easy and most importantly, FUN." The brand frames its range as colourful and experiential products suited to a range of hair and skin types, made with what it calls clean formulas in environmentally friendly packaging.

Positioning language leans on affordability and DIY convenience: the company presents itself as a source of on-trend, value-driven hair-removal products, and uses the taglines "Be Smooth, Be SLIICK" and "BLADES ARE OUT, BEADS ARE IN!" The messaging, colourful product names and social presence — the brand maintains Instagram and TikTok accounts under the handle @sliickwaxofficial — point at a younger, online audience.

Sliick belongs to American International Industries, which lists it in the skincare section of its brand portfolio [2]. The parent company is a manufacturer and distributor of beauty and personal-care products with a wide brand roster that includes lash and nail lines such as Ardell, DUO and China Glaze. In press materials, Sliick is described as "an American International Industries brand" sold under the Salon Perfect name [1].

The range is built around hard wax beads sold in scented, colourfully named varieties — among them Acai Berry, Coconut Melon, Gummy Bears, Rainbow Sherbet and Dream Clouds — alongside the tools to use them. Signature items include a Pro Wax Warmer and an At-Home Microwave Waxing Kit, the latter pairing a reusable silicone melting cup with an applicator and acai berry-scented beads [3]. Supporting products cover the steps around waxing, including a pre-wax powder, a post-wax lavender oil, an exfoliating pumice scrub and an ingrown-hair rescue solution.

The products are positioned in an affordable, drugstore price tier. Sliick's own materials describe the formulas as paraben- and sulfate-free and the wax as strip-free. A third-party editorial feature reported the range as "100% vegan and cruelty-free" and centred on respect for the environment and animals [5]; those value claims appear in the editorial coverage rather than on the brand's own pages.

Sliick is sold both directly through its own site and across mass and specialty retail. Coverage and the brand's materials place it in Walmart in the United States and internationally, at London Drugs, and in European stores including OVS in Italy, where it was distributed by a local beauty partner [5][1].

Sliick has drawn press through announcement-style coverage rather than editorial awards. A 2024 press release, issued via PR Newswire, marked the launch of its microwave kit and Gummy Bear wax beads [1], and an Italian beauty publication profiled the brand as it entered that market [5]. No industry awards are recorded in the available sources.

Sliick is an active brand. It ran a steady cadence of launches and promotions across 2023 and 2024, its most recent recorded press release dates to May 2024, and its website carries a 2025 copyright [4]. It operates across several markets, sold in North America and Europe.