Glowpedia
From the fact base · 2026-09-08

Where the brands are sold.

To the current analysis

The brands' presence on the five markets Glowjakt and Glowscout track: how many are sold on each market, how many are on all five, which are sold in one country only, and how the markets overlap.

Computed on 2026-09-08 from Glowpedia's fact base for the 3,209 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Stored version 2026-09-08 — the figures do not change. · rule set 2026-09-09 · Which observations are behind the figure?

Key figures

3,209
Brands in the data#
86.7%
Sold on at least one market#
2,782
44.6%
Sold on all five markets#
1,241
16.3%
Sold on one market only#
454

Brands and products by market

CountShareProducts
Sweden2,424
75.5%
199,793
Norway1,571
49%
108,138
Denmark2,437
75.9%
183,790
Finland2,130
66.4%
160,494
Germany1,764
55%
108,533

On how many markets a brand is sold

CountShare
1 market454
16.3%
2 markets196
7.1%
3 markets289
10.4%
4 markets602
21.6%
5 markets1,241
44.6%

Brands sold on one market only

CountShare
Sweden123
4.4%
Norway62
2.2%
Denmark191
6.9%
Finland61
2.2%
Germany17
0.6%

Brands shared between markets

CountSwedenNorwayDenmarkFinlandGermany
Sweden2,4242,4241,4962,2252,0521,734
Norway1,5711,4961,5711,4441,3971,280
Denmark2,4372,2251,4442,4372,0311,726
Finland2,1302,0521,3972,0312,1301,700
Germany1,7641,7341,2801,7261,7001,764

Widest presence

MarketsProducts
L'Oréal Paris510,675
M·A·C Cosmetics59,992
Wella57,790
NYX Professional Makeup56,080
Clinique55,835
essence55,728
Catrice55,500
Lancôme55,085
KIKO Milano54,940
Nivea54,827
Dior54,549
Depend54,432