Glowpedia
From the fact base · 2026-09-15

Where the brands are sold.

To the current analysis

The brands' presence on the five markets Glowjakt and Glowscout track: how many are sold on each market, how many are on all five, which are sold in one country only, and how the markets overlap.

Computed on 2026-09-15 from Glowpedia's fact base for the 3,209 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Stored version 2026-09-15 — the figures do not change. · rule set 2026-09-10 · Which observations are behind the figure?

Key figures

3,209
Brands in the data#
86.4%
Sold on at least one market#
2,771
44.8%
Sold on all five markets#
1,242
16.3%
Sold on one market only#
452

Brands and products by market

CountShareProducts
Sweden2,415
75.3%
200,673
Norway1,563
48.7%
108,107
Denmark2,437
75.9%
185,009
Finland2,122
66.1%
160,718
Germany1,771
55.2%
110,628

On how many markets a brand is sold

CountShare
1 market452
16.3%
2 markets193
7%
3 markets276
10%
4 markets608
21.9%
5 markets1,242
44.8%

Brands sold on one market only

CountShare
Sweden121
4.4%
Norway62
2.2%
Denmark191
6.9%
Finland61
2.2%
Germany17
0.6%

Brands shared between markets

CountSwedenNorwayDenmarkFinlandGermany
Sweden2,4152,4151,4892,2272,0451,741
Norway1,5631,4891,5631,4451,3901,282
Denmark2,4372,2271,4452,4372,0321,733
Finland2,1222,0451,3902,0322,1221,705
Germany1,7711,7411,2821,7331,7051,771

Widest presence

MarketsProducts
L'Oréal Paris510,699
M·A·C Cosmetics59,995
Wella57,813
NYX Professional Makeup56,067
Clinique55,819
essence55,807
Catrice55,517
Lancôme55,081
KIKO Milano54,942
Nivea54,839
Dior54,786
Depend54,443