Glowpedia
From the fact base · 2026-09-20

Where the brands are sold.

To the current analysis

The brands' presence on the five markets Glowjakt and Glowscout track: how many are sold on each market, how many are on all five, which are sold in one country only, and how the markets overlap.

Computed on 2026-09-20 from Glowpedia's fact base for the 3,245 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Stored version 2026-09-20 — the figures do not change. · rule set 2026-09-10 · Which observations are behind the figure?

Key figures

3,245
Brands in the data#
86.4%
Sold on at least one market#
2,805
44.7%
Sold on all five markets#
1,253
16.9%
Sold on one market only#
474

Brands and products by market

CountShareProducts
Sweden2,426
74.8%
204,891
Norway1,573
48.5%
110,132
Denmark2,450
75.5%
188,952
Finland2,133
65.7%
164,290
Germany1,804
55.6%
114,232

On how many markets a brand is sold

CountShare
1 market474
16.9%
2 markets193
6.9%
3 markets279
10%
4 markets606
21.6%
5 markets1,253
44.7%

Brands sold on one market only

CountShare
Sweden119
4.2%
Norway64
2.3%
Denmark191
6.8%
Finland61
2.2%
Germany39
1.4%

Brands shared between markets

CountSwedenNorwayDenmarkFinlandGermany
Sweden2,4262,4261,4972,2412,0561,753
Norway1,5731,4971,5731,4541,3991,293
Denmark2,4502,2411,4542,4502,0431,744
Finland2,1332,0561,3992,0432,1331,716
Germany1,8041,7531,2931,7441,7161,804

Widest presence

MarketsProducts
L'Oréal Paris510,784
M·A·C Cosmetics510,001
Wella57,829
Revolution57,084
NYX Professional Makeup56,093
Clinique55,845
essence55,831
Catrice55,542
Lancôme55,114
KIKO Milano54,977
Nivea54,843
Dior54,795