Glowpedia
From the fact base · 2026-10-01

Where the brands are sold.

To the current analysis

The brands' presence on the five markets Glowjakt and Glowscout track: how many are sold on each market, how many are on all five, which are sold in one country only, and how the markets overlap.

Computed on 2026-10-01 from Glowpedia's fact base for the 3,398 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Stored version 2026-10-01 — the figures do not change. · rule set 2026-09-10 · Which observations are behind the figure?

Key figures

3,398
Brands in the data#
87.1%
Sold on at least one market#
2,961
42.7%
Sold on all five markets#
1,263
20.6%
Sold on one market only#
609

Brands and products by market

CountShareProducts
Sweden2,445
72%
206,720
Norway1,586
46.7%
111,837
Denmark2,467
72.6%
191,077
Finland2,147
63.2%
166,315
Germany1,959
57.7%
120,209

On how many markets a brand is sold

CountShare
1 market609
20.6%
2 markets200
6.8%
3 markets276
9.3%
4 markets613
20.7%
5 markets1,263
42.7%

Brands sold on one market only

CountShare
Sweden123
4.2%
Norway63
2.1%
Denmark190
6.4%
Finland59
2%
Germany174
5.9%

Brands shared between markets

CountSwedenNorwayDenmarkFinlandGermany
Sweden2,4452,4451,5102,2542,0691,768
Norway1,5861,5101,5861,4661,4121,306
Denmark2,4672,2541,4662,4672,0561,762
Finland2,1472,0691,4122,0562,1471,733
Germany1,9591,7681,3061,7621,7331,959

Widest presence

MarketsProducts
L'Oréal Paris510,915
M·A·C Cosmetics510,032
Wella57,969
Revolution57,263
NYX Professional Makeup56,122
essence56,102
Clinique55,953
Catrice55,582
KIKO Milano55,246
Lancôme55,213
Nivea55,047
Dior54,800