Glowpedia
From the fact base · 2026-10-04

Where the brands are sold.

To the current analysis

The brands' presence on the five markets Glowjakt and Glowscout track: how many are sold on each market, how many are on all five, which are sold in one country only, and how the markets overlap.

Computed on 2026-10-04 from Glowpedia's fact base for the 3,439 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Stored version 2026-10-04 — the figures do not change. · rule set 2026-09-10 · Which observations are behind the figure?

Key figures

3,439
Brands in the data#
87.1%
Sold on at least one market#
2,995
42.2%
Sold on all five markets#
1,264
21.3%
Sold on one market only#
639

Brands and products by market

CountShareProducts
Sweden2,445
71.1%
207,508
Norway1,588
46.2%
112,235
Denmark2,466
71.7%
191,676
Finland2,148
62.5%
167,206
Germany2,000
58.2%
121,953

On how many markets a brand is sold

CountShare
1 market639
21.3%
2 markets202
6.7%
3 markets276
9.2%
4 markets614
20.5%
5 markets1,264
42.2%

Brands sold on one market only

CountShare
Sweden122
4.1%
Norway63
2.1%
Denmark187
6.2%
Finland58
1.9%
Germany209
7%

Brands shared between markets

CountSwedenNorwayDenmarkFinlandGermany
Sweden2,4452,4451,5122,2542,0701,771
Norway1,5881,5121,5881,4681,4131,307
Denmark2,4662,2541,4682,4662,0571,766
Finland2,1482,0701,4132,0572,1481,736
Germany2,0001,7711,3071,7661,7362,000

Widest presence

MarketsProducts
L'Oréal Paris510,870
M·A·C Cosmetics510,112
Wella57,982
Revolution57,261
NYX Professional Makeup56,138
essence56,102
Clinique55,991
Catrice55,582
KIKO Milano55,318
Lancôme55,227
Nivea55,083
Dior54,834