Glowpedia
From the fact base · 2026-10-05

Where the brands are sold.

To the current analysis

The brands' presence on the five markets Glowjakt and Glowscout track: how many are sold on each market, how many are on all five, which are sold in one country only, and how the markets overlap.

Computed on 2026-10-05 from Glowpedia's fact base for the 3,501 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Stored version 2026-10-05 — the figures do not change. · rule set 2026-09-10 · Which observations are behind the figure?

Key figures

3,501
Brands in the data#
87.2%
Sold on at least one market#
3,053
41.4%
Sold on all five markets#
1,264
22.7%
Sold on one market only#
693

Brands and products by market

CountShareProducts
Sweden2,447
69.9%
207,569
Norway1,589
45.4%
112,256
Denmark2,469
70.5%
191,793
Finland2,152
61.5%
167,258
Germany2,054
58.7%
122,231

On how many markets a brand is sold

CountShare
1 market693
22.7%
2 markets204
6.7%
3 markets278
9.1%
4 markets614
20.1%
5 markets1,264
41.4%

Brands sold on one market only

CountShare
Sweden122
4%
Norway64
2.1%
Denmark187
6.1%
Finland59
1.9%
Germany261
8.6%

Brands shared between markets

CountSwedenNorwayDenmarkFinlandGermany
Sweden2,4472,4471,5122,2562,0721,771
Norway1,5891,5121,5891,4681,4131,307
Denmark2,4692,2561,4682,4692,0591,767
Finland2,1522,0721,4132,0592,1521,737
Germany2,0541,7711,3071,7671,7372,054

Widest presence

MarketsProducts
L'Oréal Paris510,784
M·A·C Cosmetics510,112
Wella57,982
Revolution57,261
NYX Professional Makeup56,138
essence56,102
Clinique55,991
Catrice55,582
KIKO Milano55,318
Lancôme55,227
Nivea55,087
Dior54,834