From the fact base · 2026-10-06

Where the brands are sold.

The brands' presence on the five markets Glowjakt and Glowscout track: how many are sold on each market, how many are on all five, which are sold in one country only, and how the markets overlap.

Computed on 2026-10-06 from Glowpedia's fact base for the 3,600 brands with a published article on this edition, and from Glowjakt's and Glowscout's price data for the market figures. The figures are recomputed daily.

Stored version 2026-10-06 — the figures do not change. · rule set 2026-09-10 · Which observations are behind the figure?

Key figures

3,600

Brands in the data#

87.5%

Sold on at least one market#

3,150

40.2%

Sold on all five markets#

1,265

25.1%

Sold on one market only#

790

Brands and products by market

	Count	Share	Products
Sweden	2,448	68%	207,659
Norway	1,590	44.2%	112,318
Denmark	2,469	68.6%	191,872
Finland	2,152	59.8%	167,360
Germany	2,150	59.7%	122,598

On how many markets a brand is sold

	Count	Share
1 market	790	25.1%
2 markets	204	6.5%
3 markets	278	8.8%
4 markets	613	19.5%
5 markets	1,265	40.2%

Brands sold on one market only

	Count	Share
Sweden	123	3.9%
Norway	64	2%
Denmark	187	5.9%
Finland	59	1.9%
Germany	357	11.3%

Brands shared between markets

	Count	Sweden	Norway	Denmark	Finland	Germany
Sweden	2,448	2,448	1,513	2,256	2,072	1,771
Norway	1,590	1,513	1,590	1,469	1,414	1,308
Denmark	2,469	2,256	1,469	2,469	2,059	1,767
Finland	2,152	2,072	1,414	2,059	2,152	1,737
Germany	2,150	1,771	1,308	1,767	1,737	2,150

Widest presence

	Markets	Products
L'Oréal Paris	5	10,710
M·A·C Cosmetics	5	10,112
Wella	5	7,977
Revolution	5	7,259
NYX Professional Makeup	5	6,138
essence	5	6,098
Clinique	5	5,991
Catrice	5	5,583
KIKO Milano	5	5,316
Lancôme	5	5,228
Nivea	5	5,090
Dior	5	4,834