Enrique Iglesias

Enrique Iglesias is a licensed celebrity fragrance line built around the Spanish singer of the same name and produced under licence by the American beauty group Coty Inc. [3] The line launched in 2014 with a men's eau de toilette called Adrenaline and grew to four scents before going quiet; no new fragrance has appeared since 2015, and the brand is best described today as dormant [6]. The original releases still circulate, but only through discount and liquidation fragrance retail rather than any active marketing or new product.

Rather than an independent beauty house, the line is a licensing arrangement: Coty held the rights to Iglesias's name and persona and handled the formulation, production and distribution. The singer — son of Julio Iglesias and one of the best-selling Latin music artists, often given the title King of Latin Pop — served as the face and namesake [2].

The fragrance line began in 2014, when Coty introduced Adrenaline as Iglesias's debut scent for men. The product was framed around the singer's own image of living intensely, and he linked the name directly to that idea, saying he "called it Adrenaline to evoke those blood-pumping moments when you feel most alive" [5]. Coty's stated rationale was commercial reach: Renato Semerari, then president of the company's Categories and Innovation division, said Iglesias "made sense for a number of reasons" as a global celebrity with strong recognition in developing markets such as Latin America [3].

The fragrance itself was composed by perfumer Guillaume Flavigny [4]. Described as a woody, spicy scent, Adrenaline opened on mandarin, lemon and violet, moved through black pepper, saffron and pomarose, and settled on tonka bean, leather and cedar.

Coty positioned Adrenaline as a mass-market launch rather than a prestige one. At debut it was distributed across roughly 17,000 mass-market doors in the United States, including Walgreens, and the range spanned eaux de toilette from 15 to 100 ml alongside matching grooming items such as aftershave, deodorant and body spray. Industry estimates cited at launch projected around $30 million in first-year wholesale volume [3].

Accounts of the exact launch month differ. Trade publication WWD recorded the Adrenaline launch as August 2014 [3], while Latin Times reported a U.S. retail date of September 18, 2014 [5] and fragrance outlet Now Smell This placed the initial rollout in July 2014 [4]; all sources agree on the year.

The line expanded in 2015 with Adrenaline Night, presented as a more seductive version of the original, and then with Deeply Yours for Him and Deeply Yours for Her, launched that August as the line's first paired men's and women's scents [6]. Those four fragrances mark the full extent of the range.

The Enrique Iglesias fragrance line is owned and operated by Coty Inc., the American multinational that licensed the singer's name. Within Coty's broader fragrance and cosmetics portfolio it sits alongside a large stable of other names, among them Rimmel, Max Factor, Bourjois, Sally Hansen, Calvin Klein, Davidoff and BOSS.

The line consists entirely of fragrance and supporting grooming products, sold at a drugstore price point rather than as prestige perfumery. Its four scents — Adrenaline (2014), Adrenaline Night (2015) and the Deeply Yours pair (2015) — were built around the singer's public persona, which the company summarised through Iglesias's own words about making choices "based on what makes my heart beat stronger" [5].

The brand is dormant. Its last fragrance launch was the Deeply Yours duo in August 2015, and no new releases or active marketing have followed in the decade since [6]. The existing scents have not disappeared from sale: they continue to appear in discount and liquidation fragrance channels such as FragranceNet and Perfume.com as of 2026 [6]. There is no dedicated official website for the fragrance line; the singer's own site covers his music career and carries no fragrance content.