Heritage
The oldest brands.
A timeline through the history of beauty — from medieval apothecaries to 20th-century perfume houses. Ranked by founding year.
1943
ETA
Czechia
1943
Marja Entrich
Sweden
1944
Gordon
Italy
1945
Aveeno
United States
1945
BIC
France
1945
Brioni
Italy
1945
Carita
France
1945
Carven
France
1945
Elchim
Italy
1945
Framesi
Italy
1945
Isabelle Lancray
France
1945
LdB
Sweden
1945
Mühle
Germany
1945
Pantene
Switzerland
1946
Alcina
Germany
1946
Dior
France
1946
Estée Lauder
United States
1946
HASK
United States
1946
Lancaster
Monaco
1946
Moser
Germany
1946
Piz Buin
Switzerland
1946
Sally Hansen
United States
1946
Sothys Paris
France
1946
Stendhal
France
1947
Blistex
United States
1947
Bugatti
Germany
1947
Cetaphil
United States
1947
Combinal
Austria
1947
Dr. Grandel
Germany
1947
Dr. Renaud
France
1947
Eylure
United Kingdom
1947
Helosan
Sweden
1947
Jolen
United States
1947
Nesti Dante
Italy
1947
Orlane
France
1947
Repetto
France
1947
TRESemmé
United States
1948
Carthusia
Italy
1948
Dr. Bronner's
United States
1948
EC By Wilfa
Norway
1948
La Biosthétique
Germany
1948
Oway
Italy
1948
Proraso
Italy
1948
Puma
Germany
1948
Talika
France
1948
Van Gils
Netherlands
1949
Adidas
Germany
1949
Arual
Spain
1949
Dermedic
Poland
1949
Efalock
Germany
1949
GANT
United States
1950
Embryolisse
France
1950
Flormar
Türkiye
1950
Mustela
France
1950
Pierre Cardin
France
1950
TITANIA
Germany
1951
Ajmal
United Arab Emirates
1951
Brisk
Germany
1951
Ibero
Finland
1951
Ted Lapidus
France