Heritage
The oldest brands.
A timeline through the history of beauty — from medieval apothecaries to 20th-century perfume houses. Ranked by founding year.
1939
ACO
Sweden
1939
Derby
Türkiye
1939
Dr. Niedermaier
Germany
1939
Kräuter-Pfarrer Künzle
Switzerland
1939
Sans Soucis
Germany
1940
Dr. Schrammek
Germany
1940
Perlier
Italy
1941
Coach
United States
1941
Jeep
United States
1942
Eurostil
Spain
1942
Giardini di Toscana
Italy
1942
Grès
France
1943
Biozell
Finland
1943
ETA
Czechia
1943
Marja Entrich
Sweden
1944
Gordon
Italy
1945
Aveeno
United States
1945
BIC
France
1945
Brioni
Italy
1945
Carita
France
1945
Carven
France
1945
Dr. Petrasch
Austria
1945
Elchim
Italy
1945
Elle
France
1945
Framesi
Italy
1945
IBSA Pharma
Switzerland
1945
Isabelle Lancray
France
1945
Kryolan
Germany
1945
LdB
Sweden
1945
Mühle
Germany
1945
Pantene
Switzerland
1945
Saponificio Bignoli C.
Italy
1945
Saponificio Varesino
Italy
1946
Alcina
Germany
1946
Dior
France
1946
Estée Lauder
United States
1946
HASK
United States
1946
Lancaster
Monaco
1946
Moser
Germany
1946
Piz Buin
Switzerland
1946
Sally Hansen
United States
1946
Sothys
France
1946
Sothys Paris
France
1946
Stendhal
France
1947
Akileine
Monaco
1947
Blistex
United States
1947
Bugatti
Germany
1947
Cetaphil
United States
1947
Combinal
Austria
1947
Dr. Grandel
Germany
1947
Dr. Renaud
France
1947
Eylure
United Kingdom
1947
Helosan
Sweden
1947
Jolen
United States
1947
Nesti Dante
Italy
1947
Orlane
France
1947
Repetto
France
1947
TRESemmé
United States
1948
3ME Maestri
Italy
1948
Carthusia
Italy