Heritage
The oldest brands.
A timeline through the history of beauty — from medieval apothecaries to 20th-century perfume houses. Ranked by founding year.
1895
Rosebud
United States
1895
Swarovski
Austria
1896
Merkur
Germany
1896
Pfeilring
Germany
1897
Abtei
Germany
1898
INNOAESTHETICS
Spain
1898
Palmolive
United States
1898
Schwarzkopf (Men Perfect line)
Germany
1898
Schwarzkopf Professional
Germany
1898
Silhouette
Germany
1899
AC Milan
Italy
1899
Álvarez Gómez
Spain
1899
Cella Milano
Italy
1899
Donginbi
South Korea
1899
FC Barcelona
Spain
1899
Lab 1899
South Korea
1900
Eucerin
Germany
1900
Lysoform
Germany
1901
Gillette
United States
1902
3M Medica
United States
1902
Berdoues
France
1902
Helena Rubinstein
France
1902
Retterspitz
Germany
1902
Tiroler Steinöl
Austria
1903
Instituto Español
Spain
1903
Valobra
Italy
1904
Ballistol
Germany
1904
Bombastus
Germany
1904
Borotalco
Italy
1904
Caron
France
1904
Garnier
France
1904
Neutro Roberts
Italy
1905
Alpecin
Germany
1905
Diaderma
Germany
1905
Herbacin
Germany
1905
LEBEWOHL
Germany
1905
Zielinski & Rozen
Israel
1906
Dovo
Germany
1906
Dr. Scholl's
United States
1906
Montblanc
Germany
1907
Sulfoderm
1908
KAI
Japan
1908
Laves
Germany
1908
Mondial Shaving
Italy
1908
Rexona
Australia
1909
Artero
Spain
1909
Labello
Germany
1909
L'Oréal Paris
France
1909
L'Oréal Professionnel
France
1909
Max Factor
United States
1910
Chanel
France
1910
Dresdner Essenz
Germany
1910
Elizabeth Arden
United States
1910
Ensbona
Germany
1910
Enzborn
Germany
1911
Cutex
United States
1911
FILA
Italy
1911
Nivea
Germany
1911
Trussardi
Italy
1912
Kreussler
Germany